If you don’t already know, Google AdWords is a service Google provides whereby advertisers specify keywords that should trigger their advertisements. They also specify the maximum amount they are willing to pay for each click. When someone searches Google for that specific keyword, the ads are displayed on the right hand side of the page under the ‘sponsored links’ section. Usually the ads that cost the most per click will show on the first page although there are other factors which influence this.
So you have found a profitable market and you know which product you are going to promote. Marketing your ClickBank hoplink is where the fun starts. There are lots of ways to market your link but I’m going to focus on pay-per-click as it is the easiest and fastest way to get traffic. This traffic will be completely targeted because you are going to choose specific keywords to use related to the product.
So the first thing you need to do is create a list of any keywords you will be using. Use a program such as ‘Good Keywords’ to help you with this. Its important to try to use keywords with the least amount of competition. The more competition there is for a specific keyword, the more you will have to pay for each click. You can use google to find out how much competition you have by simply searching on your keywords and seeing how many results are displayed.
Once you have a list of keywords, you are ready to set up a Google AdWords campaign. Sign up for an account with Google at http://adwords.google.com. Click on the tab called ‘Campaigns’ and then click ‘Create New Campaign’. Go through each step carefully to set up your campaign. The title for example is very important as this is the first thing the customer will read and if it does not grab their attention, they will just keep reading and click on someone else’s ad. You only have a certain amount of character spaces you are allowed to use for the title so use them wisely. The next two lines of your ad should be used to tell the customer the main features or benefits of the product. Customers like to see facts so keep that in mind when writing your ads. Then of course you need to type in the URL you want to have displayed at the bottom of your ad. This can be the ClickBank hoplink or a link to your website. Of course, you shouldn’t put the hoplink into the ‘URL displayed’ field.
All that is left for you to do is complete your billing information and set your maximum daily spending limit and bid amount. Google has built in tools to help you to know where your ad will be displayed and how much to bid per click. Keep in mind that it is actually the keywords that determine the cost per click and the ranking on Google’s search pages.